Saturday, March 14, 2020

How to optimize your job listings for Google searches - TheJobNetwork

How to optimize your job listings for Google searches - TheJobNetworkBy now, youre probably pretty familiar with terms like search engine optimization (SEO), and have been working toward getting the most keyword bang for your buck in your organizations job posts. As a rule, Google has made us all think more about how to get what we want out of a search, or how to make koranvers our content is near the top of the list. Now Google is unleashing the next phase of that Google for Jobs, a dedicated search tool for job seekers.lWhat is Google for Jobs, exactly?Google for Jobs is a search tool first rolled out in 2017, continually growing and expanding as Google adds new features. Its an enhanced search algorithm that aggregates active job listings from career sites and job boards, cherry-picking them to match your search criteria. Users can filter jobs based on the job category, location, date posted, and the company information. The search function doesnt (yet?) have the capability of hel ping the user to apply for said jobs, but instead directs the user to apply through either job sites (where one might already have an account/saved resume) or directly at the company itself.Google for Jobs gets updated job listing information through crawls, or automated searches conducted by Google. The crawl searches company career sites directly, as well as job boards and other recruiting forums.How can organizations optimize their listings?If you want your jobs to feature prominently in user searches, that means more than maxing out your SEO keywords.Be visible.The first step is making sure that Googles webcrawling robots can find your job listings to include them in users search results. One way to do this is to integrate directly with Google, if your company has its own Careers site. You should make sure that your site is not protected by a robots.txt file or robots meta tag, and that Googlebots can crawl your site.

Monday, March 9, 2020

Fairygodboss Of The Week Arianna Huffington

Fairygodboss Of The Week Arianna Huffington ur Fairygodboss of the Week doesnt need an introduction, but well give her one anyway Arianna Huffington is best known for founding one of the worlds most popular websites the Huffington Post. After successfully running it for 12 years and writing multiple books, she left to pursue her goal of eliminating burnout and workplace stress. With her new start-up, Thrive auf der ganzen welt, Huffington is doing exactly that.Fairygodboss of the Week Arianna HuffingtonFounder and CEO, Thrive GlobalNew York, NYFGBTell us about yur career. How did you get to where you are now?AH My first job was a commission to write my first book,The Female Woman, while I was still in college at Cambridge in the U.K. After that, there were many mora books on various topics ranging from Picasso to Maria Callas to the American political system along with countless magazine pieces and essays. In 2005, I founded the Huffington Post, which I ran for nearly 12 years bef ore founding Thrive Global in 2016.FGB What is an accomplishment that you are proud of?AHThat would be a tie raising my two daughters.FGB What is a challenge that youve faced and overcome?AH My biggest challenge was getting out from under the collective delusion that burnout is the necessary price we have to pay for?success. For much of my adult life I accepted that as many people still do. But in 2007, I had a serious wakeup call I ?fainted from exhaustion and broke my cheekbone.?So the second part of the challenge was making changes to the way I was living and working. I learned about the connection between well-being and productivity and wrote two books,ThriveandThe Sleep Revolution on the topic. That also then led to founding Thrive Global.FGBWhat is the 1 career tip youd like to share with other women who want to have successful careers like you?AH To reject burnout culture by prioritizing your well-being. Youll actually be more successful not less if you take the time ev ery day to unplug and recharge and take care of yourself.FGB Why do you love where you work? AH I love how at Thrive Global were living our mission, and how our office is a reflection of our values.Were trying to be a sustainable start-up. So we have a nap and meditation room which includes a nap pod and is completely device free. We bring in masseuses from Zeel regularly (which is very popular the signup sheet is literally full within seconds), and we encourage people to take time off and let others know any time theyre feeling overwhelmed. And if there are special occasions or emergencies when late-night or weekend work is required, we encourage people to come in late the next day or take an extra day off. So I love the process of putting our principles into action. We want to change the way people live and work and were starting with ourselves.FGB Who is YOUR Fairygodboss? Why? AH My two daughters theyre the only people whose calls and texts have to be taken, and whom Ill drop anything for. And now that theyre adults, they love giving me advice and ordering me around (which is so much more fun than when it was reversed).FGB What do you do when youre not working?AHI like to read, have dinner with friends, and go to the theater with my sister and daughters.FGB If you could have dinner with one famous person dead or alive who would it be?AH Id love to have dinner with my mom again. She was an entirely self-taught philosopher and my best dinner conversations ever were at our kitchen table.Lightning Round FGB What is your karaoke song?AHSomething by Emmylou Harris or Lyle Lovett (just make sure the volume on the vocals is down).FGB What is your favorite movie?AHAnything by my old friend Nora Ephron its a joy to hear her voice again, even through movie characters.FGB What book would you take with you on a desert island?AHMeditations by Marcus Aurelius.FGB What is your shopping vice?AH Bedding and sleepwear that I look forward to getting into each night.FGB What would you buy if you won the lottery?AHA bigger office for Thrive Global we just moved and were almost bursting at the seams again--Fairygodboss is all about women helping other women - so each week, we celebrate a woman who made a difference in another womans career. Is there a woman who has made a difference in your career?Celebrate her and thank herbynominating her here.