How to optimize your job listings for Google searches - TheJobNetwork

How to optimize your job listings for Google searches - TheJobNetworkBy now, youre probably pretty familiar with terms like search engine optimization (SEO), and have been working toward getting the most keyword bang for your buck in your organizations job posts. As a rule, Google has made us all think more about how to get what we want out of a search, or how to make koranvers our content is near the top of the list. Now Google is unleashing the next phase of that Google for Jobs, a dedicated search tool for job seekers.lWhat is Google for Jobs, exactly?Google for Jobs is a search tool first rolled out in 2017, continually growing and expanding as Google adds new features. Its an enhanced search algorithm that aggregates active job listings from career sites and job boards, cherry-picking them to match your search criteria. Users can filter jobs based on the job category, location, date posted, and the company information. The search function doesnt (yet?) have the capability of hel ping the user to apply for said jobs, but instead directs the user to apply through either job sites (where one might already have an account/saved resume) or directly at the company itself.Google for Jobs gets updated job listing information through crawls, or automated searches conducted by Google. The crawl searches company career sites directly, as well as job boards and other recruiting forums.How can organizations optimize their listings?If you want your jobs to feature prominently in user searches, that means more than maxing out your SEO keywords.Be visible.The first step is making sure that Googles webcrawling robots can find your job listings to include them in users search results. One way to do this is to integrate directly with Google, if your company has its own Careers site. You should make sure that your site is not protected by a robots.txt file or robots meta tag, and that Googlebots can crawl your site.